Insights

What is concierge medicine — and is it worth it?

By Allan Mottram, MD, FACEP · Perennial Wellness & Longevity, Middleton, WI · June 2026

Concierge medicine replaces the volume model — thousands of patients, fifteen-minute slots — with a membership model: far fewer patients, far more time, and a physician who actually knows you. Here's how it works, what it costs, and an honest look at who it's for.

The problem it solves

The average primary care physician carries a panel of well over a thousand patients. Inside that math, a visit has to be short, reactive, and focused on the problem in front of it. There is rarely time to look at trends across years of labs, to dig into sleep, training, and nutrition, or to follow up on the things that aren't yet diseases. None of that is a criticism of the physicians — it's the arithmetic of the system they work in.

Membership-based care changes the arithmetic. With a small panel, visits at Perennial generally run about 90 minutes, communication continues between visits through a secure portal, and the plan is revisited as your data changes — not just when something breaks.

What membership actually includes

At Perennial, membership includes ongoing physician-led care, structured follow-up, secure portal communication, plan review, and clinical interpretation of selected advanced diagnostics — biomarker panels, body composition, performance physiology, and genetic testing where it will change the plan. Pricing is transparent and direct-pay: a $695 Longevity Baseline Assessment as the clinical on-ramp, then annual membership tiers at $6,000 and $25,000 depending on the level of access and continuity you want.

The honest case against

Concierge medicine is a real cost on top of insurance, which you should keep — membership works alongside your existing primary and emergency care, and outside labs or imaging may bill separately. If your health is simple, your visits rare, and prevention isn't a priority right now, a membership may not earn its fee. Some patients also simply prefer the traditional model, and that's a legitimate choice. The HSA/FSA question is worth asking — some patients can use those funds for eligible medical services — but confirm with your plan administrator.

Who tends to get the most from it

The patients who benefit most usually share a profile: they're proactive about the next few decades, they have data worth interpreting — wearables, prior labs, a family history that deserves a real plan — or they have a complex picture that fragmented care has never put together. They want one accountable physician relationship rather than a rotation of portals and referrals. For that person, the value isn't luxury; it's time, depth, and continuity applied to the highest-stakes asset they own.

How to decide

We deliberately built an on-ramp that doesn't require a leap of faith. The Baseline Assessment is a paid, standalone consultation: a physician reviews your history and data, you leave with a plan you can act on regardless, and you get a direct recommendation on whether membership fits — or doesn't. Either outcome is a success.

Book the Baseline Assessment See membership details

This article is informational and is not individualized medical advice. Emergencies always require 911 or the emergency department.